It’s all about you
Whether we’re working together to create a stunning invitation suite, a jaw-dropping mural, or designing a brand new logo for your business, it is you who is at the core of the design. The design process can be messy but it is rooted in strategy. From the importance of colour theory to exploring the messaging behind typefaces, I start by deep diving into understanding your personality, vision, core values, the things that inspire you, your audience, and so much more. The design process is iterative and looks different to each client and each project, but ultimately follows the same general process.
The first step of the process is by far the most important. It is where we build the strong foundation we need to design something that is truly you. Here we have our kickoff call, where we work 1:1 to explore what your vision is at its core.
Once we reach phase two, the inner work is done. We’ve pinpointed the direction we want to take your project in, and now is the time to get creative with the foundations you laid out. I’ll be working hard to provide you with several concept options to choose from.
The floor is now open for your feedback - and all feedback is welcome! Once you’ve taken your time looking over your concepts, we’ll discuss the vision and intention behind each chosen element, down to the colour theory. You’ll have two rounds of refinements included in your package to make any adjustments you’d like to see. One round equals your feedback on a concept and an execution on my end based on that feedback. Once you are happy with the direction, one concept will be chosen out of the initial concepts sent, which will go through one last final round of adjustments.
If you are a branding client, this is where I pass off all my files to you so you can inject them into your business. If we’re working on a mural or custom signage together, this is when we’d set up a date for me to install it on your walls. If you’re a couple getting married this is where we send everything to print and start the assembly.