A great brand doesn’t just convey a message–it evokes a feeling.
And a brand is only as good as the emotion it evokes. How are you making your customers feel the moment they see your brand? My goal is to create a strong visual identity together to support your brand’s message.
Why is branding important?
Simply put, recognition. Would you go to a second job interview dressed in a disguise? Of course not – you want your candidate to recognize you and feel comfort in the solid connection you made the first time. Imagine showing up to a second interview, ready to pick up where you left off and the person sitting across from you asks “uhm, am I in the right room?”. When you’re inconsistent in your branding, you make it difficult for your potential customers and clients to recognize you. It’s like introducing yourself for the first time, every time.
What’s included in your brand package?
- A 1:1 kickoff strategy session where we will explore the foundations of your creative direction and the required approach to achieve it
- A branded moodboard to solidify your brand direction
- Brand logos and icons (main logo, alternate logo, wordmark and brandmark) in both colour and black and white
- Brand colour palette
- Font system
- A comprehensive brand guidebook outlining the uses and details of your new brand